All City Riders is a new approach to the classic spin studio located in downtown Sacramento. The concept evolved from ACR's desire to create a spin studio where all demographics in our city felt welcome. ACR believes the energy generated by the people makes up our civic identity. We translated this into the visual approach by channeling the aesthetic of New York City subways, an internationally recognized urban aesthetic and a subtle nod to graffiti artists going "All City". Our partnership with ACR began with the creation of their brand identity and continues to this day through photography, videography, social media curation, and community event activations.