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Bottomless

Year: 2019

Concept
Video
Gathering
Print
Identity
Photo
Social
Collaboration

Bottomless is an event we conceived and executed in conjunction with The Mill on Broadway. The Mill approached our team to begin curating event concepts that were different from the status quo, in an effort to activate the space and attract a specific younger audience that may be interested in the lifestyle that The Mill on Broadway intends to heighten. From that, we created Bottomless; Sacramento's Biggest Brunch Party. After branding the event, we launched a robust print and digital campaign that quickly sold the event out and introduced the larger Sacramento community to The Mill's beautiful housing development.